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Atari Videos @ Retrobase - February 14,2001 by JoseQ
Got a note from Chris at Retrobase telling me about some video captures from Atari commercials! They have over 10 MBs of old Atari commercials for both computers and consoles. These come courtesy of Jeff C. from Canada. There's even some Atari Lynx commercials in there. Be sure to check them out and watch a piece of history.

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Name: Frogacuda Posted: Thursday, February 15, 2001 - (13:26)
Subject:
From: 165.230.43.89
After Watching those commercials it's easy to see why Atari went under. It's still a shame, but less of a mystery.

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Name: Dorsola Posted: Thursday, February 15, 2001 - (3:39)
Subject: Wow
From: 64.195.186.133
Man, it's amazing to see these old commercials. I have several things to say about 'em.

First: Obviously there was a LOT of propaganda in their marketing - it was meant to sell their products as aggressively as possible. I actually kinda miss those days (Mid-to-late 80's), when they could go and bash the competition like that. You don't see too much of that now. It's kinda fun to watch.

Second: It's amazing to see how much things have changed. Atari was marketing their XE Gaming System as having "An amazing 64 kilobytes of memory - that's all the power a computer can have!" ... Nowadays, you can't even BOOT a computer with less than 16 megs. And these days, even truly astronomical figures in memory and storage space aren't anywhere near as impressive as 64K was back then - you can discuss computers with terabyte-level storage and multi-gigabyte RAM banks and it's still business as usual. Back then, 64K really was a lot of memory, and it was EXPENSIVE!

And third: Half the products they talked about in their "The New Atari" propaganda I personally have never seen before! I recognized a number of screenshots from games my father had worked on (most notably Ballblazer and Koronis Rift), but a lot of the hardware I never heard of or saw in the stores. (I would presume these things never made it to market?)

The hardware in particular would be the XE-series computers and the XE game system (with the light gun). ... And speaking of light guns, boy did Atari miss the mark on the NES: At the time the commercial blasting the NES was made, there really were only about 50 games out for it... but look what happened. =)

Overall, an amazing step back in time. I'm impressed. =)

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